Despite the corporate chorus of "People are our most important asset," we aren't attacking the challenge of hiring as if our corporate lives depended on it. Jim Collins, who intensively researches successful companies and wrote the bestseller Good to Great, uses the metaphor of "Who's on the bus?" He says that "most companies don't pay enough attention to getting the right people on the bus. Great companies practice a principle of getting the right people on the bus, the wrong people off, and then pointing the bus in the right direction." Provocatively, he adds that an "emphasis on getting the right people on the bus is even more important than strategy."